SPONTANEOUS NIPPLE ERECTION CORRECTION :)

Ran across this great article by Nina Roberts of the New York Observer, just right after fitted a customer for a bra and I swear she was bright red when I informed her that the top she wanted did not fit as a result of a poorly fitting bra.

One bra purchase later - she just has to get used to the idea that her breasts will come into the room before her from now on. I am used to women buying bras and then strategically placing shawls etc.
Nina Roberts writes:

Have you noticed? Increasingly, the ladies of this town have been sporting remarkably similar pairs of perfect, pert globes: rounder, higher and larger than ever before. There has been an absence of breast individuality such as lace, seams, overflow, jiggle, signs of gravitational pull and, most notably, nipple.

Bra fitting guide at HerRoom.com

The flawless orbs that have been parading around the city are achieved by strapping on a “lined,” “T-shirt,” or “contour” bra. These are marketing terms for what is essentially a modern padded bra. This is not the quilted number of years past, but rather a smooth, immaculate device with foam-infused breast cups. Each cup is preformed, creepily having the same shape on or off the body. These lined bras have eased out simple cotton, silk or lace bras, and comprise about 90 to 95 percent of the bras for sale in Victoria’s Secret, the Gap, or any of the mainstream department stores.

“I always try and push them, because it gives a better lift and you don’t see the nipples peeking through,” said Heather, a young lingerie saleswomen in mod makeup, a black mini-dress and furry boots who was working at Saks Fifth Avenue’s lingerie department the other day, holding a hanger with two silky but sturdy cups dangling from straps. Her colleague, Carolina, concurred: “A lot of women have problems with their”—and here her voice dropped to a whisper—“nipples showing.”

Amid the endless racks of protruding breast cups and in the Victoria’s Secret store on lower Fifth Avenue, saleswomen Chrystal Toppin explained: “These bras hide the nipples. It is a trend. A lot of women don’t want to protrude and attract the wrong kind of attention.”

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To find out about all the different types of bras available, check out the lingerie glossary

TIP: Use these nipple adhesive if you have narrow feet or your feet slide. They will stop your feet from sliding forward.